Watch Every John Lewis Christmas Advert Again, Because 'Tis the Season
The John Lewis Christmas ad dropping is the unofficial start of the festive season, and 2019's "Excitable Edgar" dishes out the Christmas spirit in bucketloads, with memorable music from Bastille's Dan Smith. Like every year, the festive advert got people talking and reminiscing about the offerings of years gone by. We've all got a favourite, from Monty the Penguin and Moz the Monster to Buster the Boxer and the Man on the Moon.
The lovable characters, the spine-tingling music, the emotional storyline that tugs on the heartstrings, the "message" — there's such an expectation that it's quite some feat John Lewis manages to produce another memorable instalment year after year, even if it leaves Twitter divided. Ahead, take a festive walk down memory lane with us and watch the department store's previous Christmas adverts.