Mixers might want to take a seat, because Jesy Nelson is boldly ushering in her new era — and she means serious business. Following her departure from girl group Little Mix last December as a choice to prioritise her health, Nelson took to Instagram on 12 Aug. to tease her "new chapter" with a video montage. The clip begins revealing Nelson, wearing all white, behind a lift door and is cut with snippets of the pop star on shoots and working hard in the dance studio, sporting her signature headscarfs, bucket hats, dungarees, and oversized T-shirts. In the first hour of the video's release, it had almost 350,000 views.
Nelson narrates the video, expressing "for me, this is the music I've always wanted to make. I don't think anyone is gonna expect this", adding "this is the new chapter for me". Later in the clip, she continues "if you genuinely believe something enough and you want it to happen, you can make it happen. You can manifest it."
The clip ends with the lift door closing on Nelson in a black corseted outfit followed by a loading bar, leaving us with a thirsty anticipation for Nelson's next move. On 17 Aug. the singer gave us another look at her new project on Instagram with a photo of her wearing a Union Jack-embellished bikini whilst accompanied by four men in the gym. She captioned the teaser "Boyz" and fans are speculating in the comments that it's a collab with Nicki Minaj.
On 1 October, Nelson shared the cover artwork for the new single, which is in fact a collaboration with Minaj, and she confirmed the release date for the track, 8 October. Keep your eyes peeled, because we'll be sharing the video right here in just a week's time.