If you thought TikTok's community of skin-care fanatics was huge, just check out the app's devoted makeup lovers. No matter what, you can always count on coming across dozens of quality products while casually scrolling through the platform, from budget buys to dupes. But even though higher-end brands like Fenty Beauty and Too Faced thrive on TikTok, as does drugstore makeup from brands like Maybelline, NYX, and E.l.f. Cosmetics, with companies frequently making their way into videos to showcase some of the best (and often underrated) products out there.
We've seen plenty of products go viral on TikTok, and the great thing is that most of them are super accessible and fall under the $15 price point. From primers that make your skin look baby soft to foundations that'll literally cover everything, read ahead to take a look at some of TikTok's favourite affordable makeup products.