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To Miley Cyrus, crafting a fragrance requires about the same level of complexity and detail as writing a song. This would explain the Plastic Hearts singer's newest project as the face of Gucci's new Flora Gorgeous Gardenia fragrance, of which she also recorded a song to go with the campaign.
Flora Gorgeous Gardenia ($115) is a soft floral scent that Gucci officially launched on July 28. Shot by photographer Petra Collins, the fragrance's campaign images were given a bright, retro aesthetic, and its official anime-inspired video was soundtracked by a cheerful and upbeat tune Cyrus recorded to match the overall vibe.
"I loved choosing and recording the song for this," Cyrus said. "It enabled me to tie in a music element in a way that fit in so well with the messaging of this campaign."
While discussing the project, Cyrus detailed the similarities between songwriting and creating a fragrance, explaining that each requires hard work and focus. "I think the process for both of them involves a lot of trial and error, a lot of gut instinct in knowing what you're trying to create and an end result that you believe in," she said. "And it's a combination of layers and ingredients that leads to one cohesive, beautiful result at the end of it."
For Cyrus, Flora Gorgeous Gardenia is the embodiment of self-expression and optimism, two things that are a reflection of her relationship with beauty as a whole. "To me, beauty is making sure I feel like the best version of myself inside and out," she said. "Outer beauty for me starts with the inside. You have to feel beautiful from the inside first."
Keep reading to see more images from Gucci's Flora Gorgeous Gardenia campaign.