Flannels Beauty has landed, and beauty shopping has never been more luxurious — trust us, it's got everything you could wish for in a beauty shopping destination.
The Flannels beauty vision was born due to the lack of luxury beauty in the UK outside of London. That's why the first Flannels in-store beauty destination is in Sheffield Meadowhall opening on 19 July. Don't expect to find any regular beauty hall, though. The Flannels "beauty haul" comprises multiples brands from varying price points, including Charlotte Tilbury, La Labo, Morphe, Natasha Denona, Chanel, Gucci Beauty, Nudestix, and Augustinus Bader, in addition to Patrick Ta — the exclusive bricks-and-mortar stocklist of the brand.
With the aim of delivering an unbiased in-store beauty destination, you can also shop the latest beauty trends with advice and brand-neutral recommendations from Flannels beauty experts at the Beauty Bar with a coffee or fizz in hand.
If you need a little more of a personalised experience, you can take full advantage of the "Beauty Starring You" personal shopping and concierge service, tailored to exactly your needs. And forget having to trapes around the store trying to find the tills — there's even an option to use an iPad instead of the tills. What's more, the store has the world's first "beauty changing rooms", which features a private space to test and trial beauty.
Sheffield is just the beginning. Two more stores are set to open this year, the first in Leicester and the second in Liverpool — a huge 120,000-square-foot store coming in the autumn. Check out the new store ahead.