The beauty industry has faced an incredibly difficult year due to ongoing COVID-19 restrictions. Support from the government has been minimal, its response lacking both resources and respect. To help those struggling in the industry, Caroline Hirons, globally qualified aesthetician and bestselling author, stepped in and announced The Beauty Backed Trust's "Back to Work" campaign.
The beauty industry contributes £28 billion to the UK economy with 88 percent of the beauty workforce being women — many of whom are the sole providers for their families. With limited support from the government, many of these women have run out of cash reserves and are in debt trying to keep their businesses going with the aims of reopening after lockdown.
After seeing how much individuals in the industry were struggling, Hirons immediately decided that she wanted to help. Along with the help of her industry colleagues and friends, Hirons set up Beauty Backed in August 2020, which helped fundraise £600,000 for those who were unable to pay bills due to lack of government help. Now, in March 2021, Beauty Backed has officially been given Trust status and launched its "Back to Work" campaign.
Along with the campaign, Beauty Backed also announced its board of trustees, including Caroline Hirons as founder, Alexandra Forbes (group director for Caroline Hirons Limited and Skin Rocks), Dija Ayodele (aesthetician, owner of West Room Aesthetics, and founder of Black Skin Directory), Lesley Blair Chair (CEO of BABTAC, British Association of Beauty Therapy and Cosmetology), and Lisa Potter Dixon (makeup artist), as well as 20 industry experts within beauty. This powerhouse group of experts are holding workshops to support individuals in all areas of business preparing for reopening in April. A full list of the Back to Work Bootcamp workshops can be found here.
The Beauty Backed Trust is inviting those in need of financial aid, PPE, stock, and kits to contact them via the form on beautybacked.com