I Tried the New Anastasia Beverly Hills Summer Collection, and It's a Total Dream
The brand mastered brows and eyeshadow palettes, and now Anastasia Beverly Hills's latest product launch has mastered the art of cream products — the formula of the summer. Expanding on its already-incredibly complexion base, the brand launched three new products: a Cream Bronzer in seven shades, a Stick Blush in five shades, and a Stick Highlighter in six shades.
"Our summer collection was the perfect moment to showcase the range, because one of the things I love most about all these products is that you can wear them if you're not wearing any makeup at all," Claudia Soare, president of Anastasia Beverly Hills, told POPSUGAR. "That's important because they have that matte, second-skin, no-transfer, no-greasiness feeling and they're really light, but it has amazing, buildable coverage."
Soare explained the range was designed with durability, wearability, and a shift in consumer behaviour in mind. "During the pandemic, it became clear that people were naturally wearing less makeup — people were spending more time at home, or, if they were going out, they were wearing masks, which rubs your makeup off. Because this new cream collection doesn't have that ultra-slippery, tacky, waxy texture, and because the products set like second skin — almost like a matte-to-dry-powder — they're not going to pick up your foundation from underneath and create patches or leave your makeup looking crazy once your mask comes off," she said. "The [products] are super comfortable to wear and enhance your natural beauty to give your complexion a fresh-faced, summery feel, which is what people are really looking for right now."
Keep reading to get all the details on the new Anastasia Beverly Hills Cream Bronzer, Stick Blush, and Stick Highlighter — and, of course, to shop them too.