13 Products That Prove Revolution Beauty Is So Worth Trying
As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
Revolution was born in 2014 with the aim of democratising beauty. Offering affordable, great quality, beauty products for everyone. In fact, Revolution explains it best when talking about its #OpenMinds hashtag: "Makeup matters, regardless of age, gender, ethnicity, or sexuality. #OpenMinds is Revolution's call for everyone to celebrate diversity, embrace imperfection, respect self-expression, and support beauty in its many shapes and forms."
And while it started as a brand called Makeup Revolution, it morphed into its simple one-word moniker as it expanded into other areas. Revolution Skincare offers a pretty impressive line-up of serums, tonics, masks, and more that contain buzzword ingredients at the affordable prices Revolution customer have come to expect. Because as we head towards 2020, we know our makeup looks its best when we're caring for our skin.
There is Revolution Pro, which encompasses the hero products and also I Heart Revolution, the younger, fun sister brand with quirky packaging. Under the different umbrellas it has expanded into hair, body, tools and even accessories, and is on a path to taking over the beauty world. But how has this UK-born brand gained a loyal following in just five years? Asides from its knack for taking, let's call it, inspiration from higher-priced brands, it also has the infrastructure to launch new products in weeks, which means it can listen to what its consumers want and deliver it at lightening speed. It's the very definition of fast beauty, and so it will be interesting to see if or how Revolution factors sustainability into its future plans.
Right now though, with hundreds of beauty products and more launching every month, if you're in the market for an affordable beauty treat we've rounded up the 13 best Revolution products to try first.